STIHL

At STIHL, innovation doesn't stop with our products. We are continuously transforming the way customers discover, engage with, and purchase our solutions. To support this journey, we are looking for an experienced Regional eCommerce & Media Manager to lead digital growth across Eastern Europe.In this high-impact regional role, you will shape eCommerce and media strategies, unlock new growth opportunities, and help local markets succeed in an increasingly digital world. Working closely with regional and global teams, you will influence business performance, strengthen digital capabilities, and drive sustainable growth across online channels. Key ResponsibilitiesDriving sustainable growth of eCommerce business across Eastern European markets through dealer webshops, key online partners, and owned digital channels.Developing and executing regional media strategies across online and offline channels.Acting as the regional Center of Excellence for eCommerce and Media, providing frameworks, tools, and best practices to local sales and marketing teams.Monitoring, analyzing, and optimizing digital performance, identifying growth opportunities, and implementing data-driven improvements across markets.Strengthening digital capabilities of dealers and business partners while supporting the development of key online sales channels.Improving customer journeys and conversion performance across digital touchpoints.Collaborating closely with local, regional, and global Sales, Marketing, and eCommerce teams to ensure aligned and effective execution of digital initiatives.What we expectMaster's degree in Marketing, Digital Marketing, Business Administration, Economics, or a related field.Minimum 5 years of professional experience in digital marketing, eCommerce, or media management.Proven experience in regional or multi-country environments, working closely with local and cross-functional teams.Strong expertise in performance marketing, media planning, budget management, and digital performance optimization. Understanding of key performance metrics.Practical experience with web analytics and reporting tools.Ability to translate data and market insights into commercial actions and business growth initiatives.Excellent stakeholder management, communication, negotiation, and project management skills.Strategic, business-oriented, analytical, and proactive mindset with a passion for digital growth and innovation. Fluent English (B2/C1 or higher); German language skills will be an advantage.What we offerHigh-impact regional role within a global, premium brand.Co-ownership of the marketing agenda.Broad autonomy and decision-making influence over strategy, budget and execution.Opportunity to shape marketing capabilities across developing markets and guide future market-entry initiatives.BenefitsStability of a well-established international company with a long-standing traditionFriendly teamEmployee discount on our productsSupport and help from colleagues, company support for further personal developmentProfessional training, language courses25 days of vacation + 3 Sick Days13th salaryFixed salary + performance-based bonusesContribution for recreation and leisure activities (Edenred)Flexible working hours with the option of home officeWant to shape digital growth across Eastern Europe? Send us your CV at kariera@stihl.cz and start your journey with STIHL.

Join a global premium brand as a Regional Business Segment Manager and play a key role in driving sustainable growth across Eastern Europe. We are looking for a strategic leader who can transform market intelligence into action, optimize portfolio performance, and align regional priorities with global business objectives to deliver long-term commercial success.Key ResponsibilitiesManage the product portfolio lifecycle and recommend portfolio improvements based on market insights.Develop and implement regional business segment strategies aligned with global objectives.Analyze market trends, customer needs, and competitive developments to identify growth opportunities.Support country organizations in developing sales opportunities and strategic customer projects.Monitor business performance, define key performance indicators, and initiate corrective actions when required.Drive pricing, positioning, and value proposition strategies in cooperation with global functions.Lead regional projects and cross-functional initiatives involving Marketing, Sales, Business Development, and Training teams.Build business cases and prepare recommendations supporting strategic portfolio and investment decisions.Represent the region in global business segment forums and ensure alignment between regional priorities and global strategies.What we expectMaster’s degree in business administration, engineering, marketing, economics, or a related field.More than 5 years of experience in product management, portfolio management, business development, sales, marketing, or commercial leadership roles.Proven experience in developing and implementing business growth strategies and market development plans.Experience in managing product lifecycles, portfolio optimization, product launches, and market performance monitoring.Strong knowledge of product portfolio and lifecycle management.Strong analytical skills with the ability to interpret commercial and financial data, including revenue, margin, profitability, and market share performance.Experience leading cross-functional projects and collaborating with international stakeholders.Excellent business orientation, strategic thinking and project management skillsFluent English (B2/C1 or higher); German language skills will be an advantage. What we offerHigh-impact regional role within a global, premium brand.Co-ownership of the product management agenda.BenefitsStability of a well-established international company with a long-standing traditionFriendly teamEmployee discount on our productsSupport and help from colleagues, company support for further personal developmentProfessional training, language courses25 days of vacation + 3 Sick Days13th salaryFixed salary + performance-based bonusesContribution for recreation and leisure activities (Edenred)Flexible working hours with the option of home officeWant to drive innovation in garden and forestry equipment? Send us your CV at kariera@stihl.cz and start your journey with STIHL.