The museum attracts both young visitors to the permanent toy exhibition and adults to the temporary exhibitions in the modern audiovisual hall and the historical permanent exhibitions.

The boldest building in Zlín. The top work of architect František Lýdia Gahura. A tribute to Tomáš Bat'a. A place you should not miss when visiting Zlín.

Buildings 14 and 15 house the 14l15 Baťa Institute, a cultural and educational center. It is home to the Regional Gallery of Fine Arts, the Museum of Southeast Moravia, the František Bartoš Regional Library, and the Regional Tourist Information Center. This modern complex is managed by the 14l15 Baťa Institute, a public institution.