We are engaged in the promotion of beekeeping in the Czech Republic in order to increase the number of active beekeepers. We use modern marketing, media and communication forms, procedures and technologies. We strive for the active involvement of the lay and professional public, the state apparatus and social organizations.

The main activities of the association are material and methodical support and education of young and novice beekeepers, publishing of professional beekeeping literature, national and international beekeeping communication and interaction, educational activities in the field of beekeeping, presentation and promotion of the beekeeping field to the public.