The museum organises exhibitions, expositions and cultural events, operates specialist workplaces, publishes publications and provides information about the history and cultural heritage of the Novojičín region.

The museum's exhibitions remind us of the ancient times and especially of the inhabitants who lived in the vicinity of Kotouč Hill. They can also walk through the replica of the Arrow Cave, which is a copy of a real cave located just outside the museum. Gallery exhibitions will be held on the floor above the permanent exhibition.

Organization of exhibitions. The museum's professional interest in the field of ethnography, especially in folk art, the history of handicraft and mechanical weaving and dyeing, emigration, and cultural, social and artistic life defines its position in the Frenštát region.

The Birthplace of František Palacký offers a permanent exhibition dedicated to the life and work of this important historian and politician, together with the history of the village of Hodslavice, where Palacký was born.

Cetrat is an experimental workplace where traditional, often extinct production methods of processing natural materials are researched and reconstructed, and the outputs of this research are presented through exhibitions, thematic programmes and publications.

The museum was opened on 17 November 2021 in the reconstructed building of the former Tatra foundry and presents a unique collection of 81 Tatra trucks and chassis on an area of more than 5,000 m2. The core is the original collection of Jiří Hlach, a private collector, which Tatra acquired in 2015.