A responsible fashion brand creating sustainable collections that will be your "forever favourites". Founded in 2017 with the aim of offering timeless and quality pieces that won't put a strain on the planet, tell a story and will be in your wardrobe for years to come.

Step into the world of KARL LAGERFELD - a brand that embodies the timeless black and white aesthetic, precise cuts and fashion vision of Karl himself. In the store, you'll find sophisticated clothing, handbags, shoes and accessories that accentuate your distinctive style. From minimalist pieces to striking fashion statements.

We operate wholesale, retail and e-shop with women's clothing - we are the exclusive importer of Polish fashion brands KRYMAR and KULPA. We focus on practical clothing for work and for everyday wear. Our target group is the middle and older generation. We have 2 outlets in Prague.

You can find our clothes exclusively in our Prague VIRULENT STORE, where our clothes are also made. Everything is carefully processed in our basement in our workshop. We avoid large-scale machine production because we believe that each piece of clothing needs special personal care.

Sale of oversized men's and women's clothing. From underwear to coats. Sizes 3xl, 4xl, 5xl, 6xl, 7xl, 8xl, 9xl, 10 xl. Even body circumference larger than 200 cm is not a problem for us.

We operate wholesale, retail and e-shop with women's clothing - we are the exclusive importer of Polish fashion brands KRYMAR and KULPA. We focus on practical clothing for work and for everyday wear. Our target group is the middle and older generation. We have 2 outlets in Prague.

We rent carnival costumes for children and adults. Our mask and costume rental offers costumes such as sexy costumes, movie costumes, historical costumes and accessories such as wigs, scarves, makeup, fancy dress and Venetian masks, children's costumes, St. Nicholas costumes, Halloween costumes.

Principle of Fashion - Women's clothing. Discounts on everything when buying in store. The whole assortment can be found in our store.