The company has 2 main activities. It provides consultancy services to car repair shops (process optimization, performance improvement and customer satisfaction). It develops and operates the OptimTyre truck tire management application, which improves the quality of tire service, extends tire life and reduces costs.

I have over 15 years of experience across business disciplines - from direct sales and marketing to customer care and administration. I connect marketing to the real world. I believe in ethics, transparency and simple solutions that save time and deliver results.