We are a specialist e-shop and retailer of LEGO products. Everything listed in the e-shop stock is actually available in store for immediate collection. In our brick-and-mortar store you can also find additional products such as separate minifigures, animals, bricks, various accessories, key chains and more.

Our online shop is specifically focused on LEGO sets. In our e-shop you will find popular LEGO games - LEGO DUPLO, LEGO Ninjago, LEGO City, LEGO Star Wars and other variants of popular building sets.

You love kits and cult worlds. The kits you'll find here are unique brick sets, figures and accessories inspired by popular movies, games and comics. Build your own adventure and expand your collection. Fast delivery, great prices and the joy of every cube.

In our supermarkets you can find all kinds of food such as meat, vegetables, fruit, spices or beverages including organic products, as well as drugstores and household goods. You can also take advantage of our promotions or competitions for valuable goods and get better prices by registering for the BILLA Bonus Club.

RealMerch.Store is the official e-store of the game show Indian and Nerdfix magazine, featuring original merch, board games and collectibles from popular pop culture worlds, operated by the Magic Factory team. By purchasing, you are supporting the creation of Indiana and Nerdfix.

We want education to be fun and for us to be able to learn while having fun. That's why we publish games that guide children through the greatest mysteries of the animal world. And that's why we've also published an adventure book about the only Czech dinosaur with a fighting game or a dinosaur advent calendar.