Promoting the development of the region and business entities. Ensuring regional coordination of the Podkrkonoší regional product brand.

The aim of the association is the development of the territory for the benefit of residents and visitors, municipalities, non-profit organizations, small entrepreneurs and tradesmen, small and medium-sized enterprises and other entities. We provide EU subsidies for the development of the territory using the Leader method. We focus on the development of the quality of education in schools in Jičín.

Our main task is to support rural development and business activities in rural areas. We organize seminars, workshops and offer subsidy consultancy in the field of regional development. We support rural tourism and agro-tourism. We provide certification of local products and promotion of the area.

Operation of a rural support organisation. We publish our own newsletter. We participate in seminars and competitions. We motivate citizens living in the countryside to voluntary activity, encourage them to participate in the successful development of the village, and facilitate the formation and activity of local and regional associations.