The museum organises exhibitions, expositions and cultural events, operates specialist workplaces, publishes publications and provides information about the history and cultural heritage of the Novojičín region.

Organization of exhibitions. The museum's professional interest in the field of ethnography, especially in folk art, the history of handicraft and mechanical weaving and dyeing, emigration, and cultural, social and artistic life defines its position in the Frenštát region.

The museum in Fulnek, dedicated to Jan Amos Komenský, presents the personality of Jan Amos as a priest, church administrator, townsman, preacher and legend of Fulnek. Interactive elements are used to present his world on the threshold of the Thirty Years' War, when he moved to Fulnek.

Cetrat is an experimental workplace where traditional, often extinct production methods of processing natural materials are researched and reconstructed, and the outputs of this research are presented through exhibitions, thematic programmes and publications.